2022 was an attention-grabbing yr for the pc science and synthetic intelligence world. One of many developments on this discipline was ChatGPT—a language mannequin that makes use of deep studying to generate human-like textual content responses.
Simply two months after its launch, Reuters reported that it was the fastest-growing app in historical past, having reached a consumer base of 100 million in a file time.
Initially, many people—understandably fascinated by the tech—used ChatGPT for mundane duties like answering trivia questions or suggesting dinner recipes.
Nonetheless, because the know-how continued to evolve and enhance, companies began exploring its potential for enhancing their digital advertising methods.
That is the place ChatGPT Web optimization comes into play.
What’s ChatGPT Web optimization: 12 Methods to Use the Software for Web optimization:
What Is ChatGPT Web optimization?
Let’s briefly clarify ChatGPT first. Consider it as your high-tech private assistant. It is a pure language processing (NLP) know-how that understands your inputs and supplies related solutions.
OpenAI, the corporate behind ChatGPT, skilled it on a large dataset of textual content from the web in order that it might probably reply to customers in a conversational method.
So what’s ChatGPT Web optimization?
In easy phrases, it is the method of optimizing your web site and its content material for search engines like google utilizing ChatGPT know-how.
In actual fact, ChatGPT itself can inform you what ChatGPT Web optimization is. So, we requested it the query, and it mentioned this.
Fairly apt.
However how precisely does this know-how assist with Web optimization? Let’s discover a number of the methods ChatGPT can be utilized for Web optimization functions.
How Does ChatGPT Influence Web optimization?
ChatGPT itself is not an Web optimization software. Nonetheless, it might probably help with numerous elements of Web optimization.
We’ll preface the remainder of the article by saying that ChatGPT cannot change your complete Web optimization technique, however it might probably positively be a strong addition to it. It will probably assist you with duties like content material creation, enhancing, key phrase clustering, and even CTA creation.
12 Methods to Use ChatGPT for Web optimization
Listed here are some useful methods you should utilize ChatGPT for Web optimization functions. Notice that this listing is under no circumstances exhaustive, and you’ll discover extra prospects as you get acquainted with the software.
Additionally, a few of these use instances require a ChatGPT Plus subscription. We’ll point out that wherever relevant.
1. Content material Define Creation
Earlier than we get into utilizing ChatGPT to create full-fledged content material, let’s focus on the way it can assist with the preliminary levels of SEO content creation.
One of the biggest challenges in creating SEO-friendly content is coming up with an outline that covers all the necessary topics and keywords.
ChatGPT can help you with that by generating a detailed outline based on your topic. You can also provide certain keywords and ask the tool to add them to your headings for SEO purposes.
We asked ChatGPT to create a content outline for the article ”How to Rebuild Your Credit.”
Here, you can see that ChatGPT started by introducing the topic and giving an overview of what credit score is and why it’s important.
Then, it goes on to suggest subtopics like ways to improve your credit and build positive credit habits.
The tool then finishes the article with additional tips, resources, and a conclusion. You don’t necessarily have to follow the outline to the T. But it can be a great starting point.
If you want, you can create further headings for the content pointers. For example, we generated sub-section headings for ‘’Negotiating with creditors.’’
So, it’s up to you to expand your content as much as you want.
If you want the content outline to be more comprehensive, use a detailed prompt like this one:
‘’Please create an in depth define for a weblog put up on [topic].
Conduct analysis to find out the important thing elements and subtopics that needs to be included within the define to comprehensively cowl the subject material.
Present a well-structured and informative define.’’
4️⃣ Content material Define
Immediate:
“Please create an in depth define for a weblog put up on [topic].
Conduct analysis to find out the important thing elements and subtopics that needs to be included within the
define to comprehensively cowl the subject material.Present a well-structured and… pic.twitter.com/oW8ktsUIn7
— Sarvesh Shrivastava (@bloggersarvesh) March 29, 2024
2. Title Era
Additional, you should utilize ChatGPT to create a keyword-rich title. For instance, we requested the software to create 5 titles for this text which embody the key phrase ‘’credit score restore.’’
Since you possibly can inform ChatGPT what sort of titles you need it to write down, there’s a whole lot of scope for tailoring the titles to your Web optimization wants. Some experts are saying that ChatGPT-generated titles do a lot better in Web optimization in comparison with these written by human workers.
Podcast titles written by ChatGPT at the moment are outperforming the titles our workers used to write down. 😬
— Gael Breton (@GaelBreton) January 31, 2023
3. Content material Creation
Upon getting the define, you can too use ChatGPT to write down the content material for you. After all, human oversight and enhancing might be there.
However ChatGPT can present a tough first draft you can later polish. There are alternative ways to go about creating content material with ChatGPT.
First, you possibly can ask the software to generate the entire article for you.
Alternatively, you should utilize ChatGPT to merely write the introduction or content material below sure headings. For instance, we generated two completely different introductions for this text. We additionally gave it a 100-word restrict.
Let’s say you wish to add storytelling into the introduction. Perhaps you need the introduction to have an anecdote to make your content material extra relatable. ChatGPT can try this, too.
As you possibly can see, ChatGPT mentions the article title in full within the introduction. You’ll be able to take away it for conciseness and higher move.
Moreover introduction, ChatGPT may write content material below completely different headings. We generated content material for the ‘’Paying payments on time’’ subheading.
We felt just like the content material was too overwhelming because it was in large blocks of textual content. So, we generated bullet factors within the type of useful suggestions.
As you possibly can see, the best way you employ ChatGPT for content material era will depend on you. You’ll be able to change the tone, type, and language of your content material based on your wants.
Nonetheless, human intervention remains to be required since AI-generated content material doesn’t show E-E-A-T, which Google uses to rank your content. You’ll still have to add expert quotes or personal insights to your content.
4. Keyword Research
Keywords are to SEO what oxygen is to us. They are the backbone of any successful SEO strategy.
However, finding relevant and high-ranking keywords can be a daunting task.
ChatGPT can make it easier for you. In this example, we’ll use the following prompt to generate keywords for a credit-building service.
”Generate 10 long-tail keywords for a credit-building service.”
Here’s what ChatGPT showed us.
However, note that ChatGPT isn’t a keyword research tool. So, it can’t give you metrics like search volume or competition level. But it can definitely give you a starting point for your keyword research.
You’ll still need to use a dedicated keyword research tool. Some good options include SEMrush, Ahrefs, and Google Keyword Planner.
So, where does ChatGPT fit in here? It’s where you start.
In the example above, ChatGPT gave us 15 long-tail keywords for our articles. Now, we can put any of these keywords in a keyword research tool such as Semrush Keyword Overview and find related keywords.
5. Keyword Grouping
In keyword research, semantic relevance is the relation between two words or phrases. It shows how closely related they are in terms of meaning.
For example, ”credit score” and ”credit rating” are semantically relevant. But ”credit score” and ”best credit card offers” are not as closely related.
Why is this important? Because grouping your keywords based on semantic relevance can help you better structure your content. Plus, it facilitates content mapping.
ChatGPT can help group relevant keywords so that you can use them all in the same content. For example, we had 100 keywords for the article on credit-building tips.
We asked ChatGPT to classify them based on semantic relevance.
As you can see, ChatGPT created separate categories for keywords related to:
- Target audience specificity
- Negative credit history solutions
- Credit-building strategies
- Credit reporting and monitoring
- Credit-building tools and resources
- Specific financial situations
You can now use each of these groups as an article idea. Use the listed keywords in your article for optimal SEO.
6. Topical Clustering
Clusters differ from groups in that they are not based on semantic relevance but rather on the topics or themes within a piece of content.
For example, a topic cluster for a credit-building article might include subtopics such as ”why building credit is important”, ”how to improve your credit score”, and ”credit-building strategies for beginners”.
ChatGPT has a dedicated keyword clustering tool that you can use for this purpose. However, it’s only available in ChatGPT Plus.
However, you can also use the free version to some extent. Here’s a useful prompt:
”Give me topic cluster ideas for the keyword ”credit building tips for beginners”.
Each cluster can be a sub-heading in your pillar post on the primary keyword. You can then write individual articles on each subtopic and link them back to the pillar post.
Interlinking makes your website more cohesive and gives visitors a reason to stay longer on your website. Plus, it allows smooth crawling for better indexing by search engines.
7. Product Description Generation
Plus, the descriptions should be engaging and informative enough to entice potential customers into making a purchase.
You can use the following prompt to generate product descriptions with ChatGPT:
”Craft concise, Web optimization-optimized product descriptions for our PRODUCT. Emphasize key options, advantages, and distinctive promoting factors.
Use partaking language and incorporate related key phrases for efficient on-line visibility.”
1️⃣ Writing Product Descriptions
Immediate:
“Craft concise, Web optimization-optimized product descriptions for our hair curlers. Emphasize key options,
advantages, and distinctive promoting factors.Use partaking language and incorporate related key phrases for efficient on-line visibility.
Purpose for a… pic.twitter.com/N1juDFVvlx
— Sarvesh Shrivastava (@bloggersarvesh) March 29, 2024
Specify the key phrases you need the product description to incorporate. Additionally, point out your product options and target market within the immediate.
We generated an outline for a credit score calculator.
ChatGPT may generate descriptions for tangible merchandise, similar to garments or magnificence merchandise. Utilizing the identical immediate for an natural skincare cleanser, we obtained this consequence.
We requested the software to maintain the outline between 100 and 150 phrases since that is splendid for many e-commerce platforms. As you possibly can see, ChatGPT additionally gave us the listing of key phrases it used within the description.
You’ll be able to go forward and alter the tone of the output primarily based in your target market and model voice. For instance, we requested ChatGPT to rewrite the outline for a GenZ viewers.
8. Visitor Submit Web site Identification
They are an important ranking factor for search engines and can improve your topical authority and credibility. ChatGPT doesn’t necessarily help in backlink analysis. But it can help you find websites where you can write guest posts.
A manual search for related websites in your niche can be time-consuming. Let ChatGPT automate this task for you.
Here’s the prompt you can use:
”My business sells project management tools for small businesses. Find me 10 websites for guest post outreach.”
We entered this text in ChatGPT and received the following results.
Besides showing us the possible websites for guest post outreach, ChatGPT also told us what those websites usually write about. It also provided links to their blogs for us to further explore the content they publish.
You can take it a step further and ask ChatGPT to write a pitch for you to reach out to any of these websites for a guest post.
Notice how ChatGPT also mentions potential topic ideas to make the pitch more promising. You can go ahead and brush up on the proposal to give it a human touch.
9. Meta Description Writing
Meta descriptions are short summaries of the content of a webpage. They are important for SEO as they impact click-through rates from search engine results pages.
When creating meta descriptions, you have to ensure they contain relevant keywords.
They should also be attractive enough to give people a reason to click on your article rather than a competitor’s.
ChatGPT can automate meta description writing. Use the following prompt:
”Generate a unique meta description of a maximum of 150 characters for the keyword ”credit-building tips.”
Here’s the result we got.
If you’re not satisfied with the first result, you can get ChatGPT to generate multiple meta descriptions from which you can choose.
10. Crawl Directory Creation
The crawl directory is a folder that contains all information gathered during a web crawling process. It stores data such as URLs, meta descriptions, title tags, and other relevant HTML elements.
You can use ChatGPT to create crawl directories for your website’s robots.txt file. The robots.txt file is like a roadmap for search engine crawlers, telling them which pages or directories are allowed or not allowed to be crawled.
For example, you might want to tell crawlers not to index your site’s admin page or certain private directories.
Use the following prompt to generate a crawl directory for your website’s robots.txt file:
”Create robots.txt file for my website www.mywebsite.com. Block Google from crawling the page company/admin.html. Don’t block Bing from crawling any pages. Include the XML site map.”
We input this prompt into ChatGPT and got the following result.
ChatGPT does not only create the robots.txt file, but it also tells you what it accomplishes.
Note: Double-check which pages you’re blocking the crawlers from crawling. The last thing you want is to accidentally block access to an important page that you want to rank high in search engine page results (SERPs). Verify the syntax and location of your file, too.
11. Schema Markup Writing
It’s sort of like a language that search engines understand and use to categorize and display your content in the best possible way.
ChatGPT can write this code snippet for you. Use this prompt:
”Write structure data for travel itinerary markup. The name of my article is Europe Travel Itinerary for Budget Travelers. Complete the rest of the fields.”
ChatGPT generated the following schema markup for the given prompt.
It also gave us directions on how we can use this code on your website. Here’s what it instructed:
”Replace placeholders like “Your Name,” “Your Publisher Name,” “URL_of_main_image_for_the_article,” “URL_of_publisher_logo,” “URL_of_the_article_page,” “Destination 1,” “URL_of_destination_1,” etc., with the appropriate information.”
12. Hreflang Snippet Generation
While we’re on the subject of code snippets, let’s talk about hreflang tags. These are important for websites that have content in multiple languages and/or geographic regions.
They help search engines understand which version of your website should be displayed to users from different locations or language preferences.
Suppose you’re a skincare brand that sells in 6 countries. You have localized websites for each of these countries.
Hreflang tags can take your international SEO to the next level. You can use a prompt like this to generate hreflang snippets for different countries:
”Write hreflang code for our French blog post about digital marketing packages. The English version is here: https://influencermarketinghub.com/types-of-digital-marketing-packages/ and here’s the French version’s URL: https://influencermarketinghub.com/types-de -forfaits-de-marketing-numérique/”
Here’s the result we got:
Let’s say you’re not sure where to add these snippets. You can ask ChatGPT and it will provide a more detailed answer.
Best Practices for ChatGPT SEO
Now that you know a few ways to use ChatGPT for SEO, here’s a look at a few best practices to keep in mind.
Don’t Over-Rely On It
Yes, ChatGPT can help, but that’s exactly what it does: help. It doesn’t take over your SEO expert’s job, nor can it replace the need for thorough keyword research and proper optimization techniques.
ChatGPT is simply another tool in your SEO arsenal. It can provide the extra boost you need, but it should not be relied on as the sole source of SEO strategy.
Double-Check Content
Since ChatGPT is trained on the data from the Internet, it’s prone to biases and inaccuracies. Always check your content before posting.
A proofreader can help catch any errors or discriminatory language that may have been unintentionally generated by ChatGPT.
The last thing you want is for your brand to come under fire for hurtful or offensive content.
Check Code Snippets
Similarly, if you use ChatGPT-generated code snippets, review them before implementation.
Your technical SEO team should be able to spot any potential issues or conflicts with your website code.
Use Multiple Inputs
Don’t settle for the first answer ChatGPT gives you.
Experiment with different inputs and variations. Also, add detail to your prompts to get the outputs to be as close to your desired content as possible.
Add Human Insights
Again, when using ChatGPT for content creation, give the content a human touch. Google’s new update is cracking down on scaled AI-written content. You don’t want to be a victim.
If you’re an expert in the space, add your own insights. Otherwise, add expert quotes and case studies.
Conclusion
To sum up, ChatGPT can be a helpful tool for SEO. It can do many on-page SEO tasks, from content creation to headline optimization.
In off-page SEO, it can help with suggesting websites for guest post outreach. For the technical side of things, ChatGPT can generate hreflang snippets and schema markups.
So, there’s a use case for it in every aspect of SEO. The key is to combine ChatGPT’s speed and efficiency with human input and insights.
Always review and refine ChatGPT’s outputs. Use different variations of prompts to get your desired results. Once you’ve perfected a prompt, you can make it the default for similar future tasks.
About the Author
Writer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.