Apple appears to be lastly getting severe about infusing generative AI into its merchandise — each inner and exterior — after saying a solitary “Transformer” model-based autocorrect function on iOS 17 earlier this yr.
The corporate has shared several job opportunities itemizing out particular wants for generative AI in the previous couple of weeks. For example, a task on the App Retailer platform says that the corporate is “engaged on a generative AI-based developer expertise platform for inner use and help our app improvement workforce.”
One other job within the Apple Retail division mentions engaged on a “conversational AI platform (voice and chat)” to interact with prospects. Apple’s job itemizing additionally notes duties akin to constructing text-generation tech akin to “long-form textual content era, summarization, question-answering.”
Another job listings in AI/ML level in direction of engaged on elementary fashions and record a “human-like conversational agent” for instance of purposes that might be developed by means of it. The corporate has additionally posted necessities in departments like Siri Data Intelligence, a unit that handles options akin to Siri and Highlight search. Moreover, Apple is actively trying to work with individuals engaged on making fashions work domestically on gadgets.
Whereas Apple has posted listings looking for people working on generative AI before, this time round, the corporate has been extra particular about its necessities.
Over the weekend, Bloomberg’s Mark Gurman reported that Apple is ready to take a position over $1 billion per yr in an effort to push generative AI-based merchandise and options. The report quoted an individual conversant in Apple’s developments saying that the corporate thought of not delivery generative AI-based merchandise “a fairly large miss internally.”
The corporate goals to faucet into massive language fashions (LLMs) to energy options for Siri and Messages app — together with issues like sentence completion — for the following model of iOS, per Bloomberg. The report famous that Apple is exploring generative AI-aided options in apps and companies like Xcode to assist builders (the job itemizing above might be indicative of that), AI-generated playlists for Apple Music, and AI-assisted writing for Pages and Keynote.
There have been reports about Apple growing its personal “Apple GPT,” however the firm hasn’t actually deployed something for shoppers but. However, the Cupertino-based firm’s rivals together with Microsoft, Google, and Meta are deploying AI-powered options throughout {hardware} and software program merchandise.