Google Maps experiments with generative AI to improve discovery

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Google Maps is introducing a generative AI function that can assist you uncover new locations, the corporate announced right now.

Utilizing giant language fashions (LLMs), the brand new function analyzes the over 250 million places on Google Maps and contributions from over 300 million Native Guides to tug up recommendations based mostly on what you’re searching for. As an illustration, if you wish to discover cool thrift outlets in San Francisco, you may search “locations with a classic vibe in SF,” and Maps will generate buying suggestions organized by classes, in addition to “photograph carousels and overview summaries,” the corporate explains. The brand new function is supposed to really feel extra conversational than the odd search expertise. If you happen to ask a follow-up query like “How about lunch?” the AI will take your earlier curiosity in classic and discover eating places that meet the factors, similar to an old-school diner.

The corporate says the function ought to be capable to generate suggestions on even probably the most area of interest or particular question.

The early entry experiment is rolling out this week within the U.S. and will probably be obtainable to pick Native Guides, Google’s neighborhood of members who contribute critiques, details and pictures on Maps to assist different customers with detailed details about completely different places. It’ll turn out to be obtainable to different customers within the close to future. The corporate hasn’t but stated which different international locations would get the function.

In October, Google up to date Maps to be extra like a search device, introducing numerous AI-powered options like photograph outcomes and the flexibility to recommend particular locations when coming into imprecise queries like “issues to do.” The brand new generative AI function appears to be like to be the following step in Maps’ journey to turning into a vacation spot for locating new locations moderately than solely utilizing it for navigation.

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“That is just the start of how we’re supercharging Maps with generative AI,” Google wrote in right now’s weblog submit.

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