Spotify’s addition of its AI DJ function, which introduces personalised tune alternatives to customers, was the corporate’s first step into an AI future. Now, Spotify is creating another model of that DJ that may converse Spanish.
References to the brand new AI DJ have been noticed within the app’s code by tech veteran and reverse engineer Chris Messina. He discovered indications that customers would be capable to swap the AI DJ’s language from English to Spanish, in addition to references to the brand new DJ’s title, “DJ Livi.” The code additionally suggests this AI DJ can be obtainable in Mexico.
Assuming it rolls out, DJ Livi would characterize the primary language enlargement for the function, as its present AI DJ — DJ X — launched globally final 12 months, however solely in English.
Reached for remark, Spotify didn’t dispute the findings.
“At Spotify, we routinely conduct quite a lot of exams aimed toward letting customers categorical themselves by the music they love,” an organization spokesperson stated. “A few of these find yourself paving the trail for our broader person expertise and others serve solely as vital learnings. We have now no additional information to share on future plans right now,” they added.
In different phrases, Spotify isn’t but prepared to substantiate particular launch plans for a Spanish-speaking AI DJ as, for now, the function is simply thought of an experiment. Nevertheless, it could make sense for Spotify to concentrate on this demographic, given the popularity of the Spanish language globally, the place it ranks behind English, Mandarin and Hindi. Plus, Spanish is extensively spoken within the U.S., a key marketplace for Spotify, the place there are over 42 million people who converse the language at dwelling. Presumably, anybody would be capable to set their AI DJ to Spanish, if the function have been to launch.
An AI DJ isn’t the one manner Spotify has been testing new AI applied sciences. The corporate has additionally experimented with utilizing AI to make host-read adverts for podcasts and personalised AI playlists you may construct utilizing prompts. Spotify CEO Daniel Ek has additionally teased plans for utilizing AI throughout its enterprise in areas like personalization, adverts and podcast summaries.
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