Monday was the kickoff of WWDC 2024, the annual occasion the place Apple broadcasts a number of the largest options headed to its gadgets, apps and software program. And this yr’s WWDC is a doozy. Due to Apple’s newfound — and heavy — funding in generative AI tech, the corporate had hundreds to showcase on the AI entrance, from an upgraded Siri to AI-generated emoji.
Apple introduced a take care of OpenAI to convey ChatGPT, OpenAI’s AI-powered chatbot expertise, to a spread of its gadgets. It launched new photo-editing instruments to take away objects and folks from pictures. And it rolled out an AI functionality to proofread, rewrite and summarize textual content throughout content material, together with notes to emails.
Right here’s a roundup of some of the extra noteworthy Apple AI bulletins from WWDC 2024.
New Siri
Siri acquired a makeover courtesy of Apple’s overarching generative AI push this yr, referred to as Apple Intelligence.
Due to Apple Intelligence, Siri, which has a revamped look, together with a brand new icon and glowing indicator gentle across the edges of a tool’s display, can now deal with stumbles in speech and higher perceive context. Now you can additionally kind to Siri, and it will possibly reply questions, together with questions on the way to use your iPhone, iPad or Mac.
![](https://techcrunch.com/wp-content/uploads/2024/06/wwdc24-siri-semantic-index.jpg?w=680)
Quickly, Siri will turn out to be much more succesful with onscreen consciousness and the power to take motion in and throughout apps — so you may ask Siri to, for instance, “make this picture pop” after which “add this picture” to a different app. In the course of the WWDC keynote on Monday, Apple gave the instance of Siri discovering a photograph of your license, extracting your ID quantity and coming into it into an online type for you.
To reap the benefits of the brand new Siri, you’ll want an Apple gadget that helps Apple Intelligence — particularly the iPhone 15 Professional and gadgets with M1 or newer chips.
ChatGPT integration
Apple’s bringing ChatGPT to Siri and different first-party apps and capabilities throughout its working methods.
Siri customers will quickly be capable of route inquiries to ChatGPT for “experience” the place it is perhaps useful, Apple says. You’ll be able to embrace pictures with the questions you ask ChatGPT through Siri, or ask questions associated to your docs or PDFs.
![](https://techcrunch.com/wp-content/uploads/2024/06/wwdc24-siri-chatgpt-01.jpg?w=680)
Apple’s additionally built-in ChatGPT into OS-wide instruments corresponding to Writing Instruments (powered by Apple Intelligence), which lets you create content material with ChatGPT — together with pictures — or ask an preliminary thought and ship it to ChatGPT to get a revision or variation again.
ChatGPT integrations will arrive on iOS 18, iPadOS 18 and macOS Sequoia later this yr, Apple says, and will likely be free with out the necessity to create a ChatGPT or OpenAI account. Initially, they’ll be powered by GPT-4o, OpenAI’s not too long ago launched flagship generative AI mannequin.
Genmoji and Picture Playground
Genmoji, coming quickly to iOS 18 on gadgets that assist Apple Intelligence, helps you to create AI emoji-like pictures of anybody in your picture library — or simply customized emoji. Genmoji can be utilized as a sticker for reacting to messages with a Tapback or inline along with your messages, Apple says.
A separate new image-generation functionality permits iPhone customers to create AI pictures of individuals they’re messaging with. Apple Intelligence can have an understanding of who you’re chatting with, Apple says — so if you wish to personalize the chat with a customized AI picture, you are able to do so on the fly.
![](https://techcrunch.com/wp-content/uploads/2024/06/wwdc24-apple-intelligence-genmoji.jpg?w=680)
There’s additionally Picture Playground, a brand new image-generating characteristic that works throughout apps like Notes, Freeform, Keynote and Pages.
Accessible as a standalone app and API for builders, Picture Playground permits customers to create pictures utilizing ideas corresponding to themes, costumes, equipment, locations and extra. You choose the themes you need to embrace and, minutes later, Picture Playground creates a preview of your picture.
AI picture enhancing
Apple’s new Clear Up software, constructed into the upgraded Pictures app, removes undesirable individuals and objects from pics.
Clear Up can be utilized on any image in Pictures by circling or highlighting the factor — or particular person — to be eliminated. Counting on AI, Clear Up removes the chosen component and replaces it with contextually-aware pixels to attempt to make it appear to be the factor (or particular person) was by no means there to start with.
![](https://techcrunch.com/wp-content/uploads/2024/06/wwdc24-apple-intelligence-photos.jpg?w=680)
As regards to Pictures, it’s now higher organized because of AI. Coming in iOS 18, Pictures will present collections of pictures robotically organized by subjects like time, individuals, favourite recollections, journeys and extra. And also you’ll be capable of use extra particular phrases to look throughout pictures.
Transcribed calls
Coming quickly to iPhone 15 Professional and newer fashions, iOS will optionally document and transcribe your telephone calls.
The characteristic — which have to be enabled manually, and which informs the get together on the opposite finish of the road that the decision is being recorded in order to not run afoul of privateness legal guidelines — transcribes what’s stated in the course of the name after which supplies a abstract of the important thing factors mentioned in iOS’ Notes app.
Apple famous (no pun meant) in the course of the keynote on Monday that you simply’ll additionally be capable of document and transcribe audio from throughout the Notes app.