With generative AI-driven serps seeing a 525% surge in income era in 2024, how may Google keep behind? In spite of everything, the search engine was in the most effective place to experience the AI search wave resulting from its giant knowledge repository and technical prowess—to not point out it being the search engine of alternative for billions of customers.
Thus got here the introduction of AI Overviews, formally launched within the US in Could 2024. Just a few months later, the search engine big additionally introduced that it might launch this function to 6 extra international locations.
At this tempo, it is possible that the AI Overview part on Google SERPs would be the norm for all customers after a while. Earlier than that point comes, it is best to grasp Google AI search engine marketing with the intention to optimize your content material not only for the natural SERPs but additionally for the AI part above them. Let’s check out some AI search engine marketing ideas to seem increased in AI-driven searches.
How AI is Reshaping Search Intent: Optimizing for Person-Centric Queries
There was a time when search outcomes had been primarily keyword-driven. Engines like google use a mix of the consumer’s question and their net historical past to offer related outcomes. Nonetheless, with the introduction of AI-powered serps, the main target has shifted in direction of understanding consumer intent slightly than particular phrases.
Voice search has additionally had a job to play on this regard. As an alternative of typing one thing, individuals can merely activate Siri or Gemini and ask their telephones for data.
So, it is not ”greatest yoga mats.” As an alternative, it is ”what’s the greatest yoga mat for novices?” Google’s AI algorithm is smart of those search queries primarily based on the intent behind them, comparable to informational, navigational, or transactional.
Customers can now ask questions, and the search engine’s AI will compose a solution for them, eliminating the necessity to undergo a number of web sites or click on on half a dozen hyperlinks.
This week’s large search information is Google’s persevering with transition to “AI search” – as an alternative of typing in search phrases and getting hyperlinks to web sites, you may ask Google a query and an AI will compose a solution primarily based on issues it finds on the net:https://t.co/Jy7hUYnbyj
— Cory Doctorow NONCONSENSUAL BLUE TICK (@doctorow) May 15, 2024
Even when customers wish to entry one thing from an internet site, they do not need to undergo a ton of pages. As an alternative, the Google Search Generative Expertise auto-summarizes web sites for them. Equally, if somebody desires to know what a phrase means, they do not need to seek for it in a brand new tab. They’ll merely hover over the world to get an AI-created definition, guaranteeing rapid achievement of the consumer intent.
Google Search Generative Expertise simply bought main upgrades.
– Auto-summarize web sites
– Hover over phrases for AI definitions
– Coloured code previewsHere is all the pieces you could know (thread): pic.twitter.com/FKP4hk1l4k
— Rowan Cheung (@rowancheung) August 16, 2023
The shift towards consumer intent is not restricted to Google. Amazon has launched its new procuring assistant, Rufus, who can reply intent-driven questions. For instance, as an alternative of looking for a pair of gloves, you possibly can ask what the most effective gloves for winter are, and Rufus will offer you suggestions primarily based in your particular wants.
Amazon’s new AI assistant, Rufus, is altering the way in which clients store.
As an alternative of typing in primary key phrases, they’re asking detailed questions like, “What helps with sleep?”
The search is not nearly what your product is it’s about what issues it solves.
In case your…
— Evan Swanson (@Evan_Swanson_) October 25, 2024
All these developments level towards one factor: the necessity for user-intent-driven content material. Gone are the times when you could possibly stuff your content material with sure key phrases and hope for the most effective.
Now, your content material must reply a query and meet an intent. It ought to present helpful data and fulfill a consumer’s particular want. The whole lot from the title of your content material to the precise physique ought to revolve round fulfilling intent.
Let’s clarify this with two queries:
- What’s e-mail advertising and marketing
- use e-mail advertising and marketing
Beforehand, you could possibly use the suitable key phrases and seem within the natural SERPs for each these queries. Nonetheless, with the AI Overview in motion, this not occurs.
After we seek for the primary question, AI Overview reveals us outcomes from Mailchimp and the American Advertising Institute. We went via the Mailchimp article and located it to be completely aligned with this intent. They do not have a piece on utilizing e-mail advertising and marketing. As an alternative, their article primarily covers the definition, significance, and benefits of e-mail advertising and marketing.
AI Overview
Alternatively, after we seek for the second question, AI Overview shows outcomes from Adobe, Sprout Social, and Get Response. All three of those articles inherently give attention to both a step-by-step information or a technique.
AI Overview
Certain, they’ve a primary introduction to e-mail advertising and marketing. However their most important focus is on its use. That is why they’re rating for the second question.
This instance proves that your AI search engine marketing key phrases for content material would be the identical. On this case, ”e-mail advertising and marketing” and ”use e-mail advertising and marketing” could also be utilized in each content material items, however the rating in AI outcomes is determined by intent matching. You can use all of the related key phrases there, but when your content material would not present a solution to the consumer’s question, it should have a skinny likelihood of rating excessive within the AI SERPs.
Dominating AI-Powered SERP Options: Snippets, Summaries, and Visible Search
The priority that our consideration spans are shrinking is a subject of dialogue on social media not solely amongst entrepreneurs but additionally search engine customers and media shoppers. An increasing number of persons are noticing this about themselves as they wrestle to get via a e-book or watch a film with out checking their social media feeds.
With this in thoughts, it isn’t stunning that ”fast” search outcomes, whether or not it is featured snippets or AI Overviews, are extremely most well-liked. Customers need data, they usually need it quick.
AI-powered SERP options are supposed to fulfill this want. They’re brief and concise. As an alternative of searching for the pace of sunshine in an article written on the topic, individuals can merely get the 299,792,458 m/s determine from featured snippets.
Equally, visible search is a fast technique to get data from photos or movies. As an alternative of typing out a search question, customers merely get to add a picture and see outcomes. The whole lot that is evolving in serps is to make them extra handy for customers. Your content material ought to take the identical trajectory.
AI-Pushed SERP Options Breakdown
Earlier than you possibly can direct your content material towards short-form SERP options, you ought to be acquainted with what they’re. It began with featured snippets however has now prolonged to AI-generated summaries and AI Overviews.
Featured snippets are a typical SERP function we have all come throughout. They’re the short solutions you see on the prime of search outcomes pages. You possibly can click on the URL they arrive from for extra particulars, however sometimes, you do not have to.
Featured Snippet
As you scroll down, you may come to the Individuals Additionally Ask part. That is the place you see questions individuals have requested much like your question. You possibly can click on on these inquiries to get fast solutions that form of seem like featured snippets, besides they are not on the prime of the web page.
Individuals Additionally Ask Part
Then, there are Information Panels. These are sometimes to the suitable of the primary search outcomes and present you extra data related to your question. You may often see these once you seek for a selected entity, like an writer, an organization, a e-book, a spot, and so forth.
Information Panel
The newest addition to those SERP options is the AI Overview. It’s principally AI’s take in your question primarily based on the data collected from natural search outcomes that match consumer intent. You ask one thing, and AI summarizes the details for you.
AI Overview
Whereas AI Overview is clearly fast and useful for customers, it is unhealthy information for search engine marketing professionals and entrepreneurs. With this SERP component taking the highest spot, your content material (even when it ranks within the prime three) will get pushed beneath the fold. When customers get their desired reply from the AI outcomes, they’re much less more likely to scroll down and click on in your natural search outcomes. This implies fewer clicks and fewer visitors to your web site.
Similarly, David Bourgeois, an AI expert and professor at Biola University, explained in a LinkedIn post that AI results will result in less traffic to websites. Due to this, you’ll need to work as an AI optimization expert rather than an SEO expert.
Optimizing Content for Snippets and Summaries
Since these summaries and snippets are what people now get most of their information from, you need to optimize your content for them so that you still get impressions and clicks in the SERPs. The trick is to work toward concise content since that’s what gets picked up. However, conciseness alone isn’t enough; the information should also meet the intent.
As you saw in the featured snippet above, bullet points and numbered lists are often used in these SERP features. So you can incorporate them into your content. For content that can’t be listed, go for concise answers.
Take this example from Optimizely. They’ve written a one-sentence definition that appears in the featured snippets. It’s short but provides the information the user came looking for.
Featured Snippet
Apart from writing concise and informative content, you should use structured data in your content to help both AI and traditional search engine algorithms make sense of it. Let’s say you’ve added a table or a graph with statistics. Add schema markup to it so that search engines know what type of data is present in the table and can display it as a snippet if relevant.
For example, when we searched for the difference between organic and paid social media marketing, AI Overview showed Buffer as its primary source. Buffer has an infographic on its web page showing the difference between the two. Without schema markup, this infographic might have been difficult to rank in AI results for this keyword.
AI Overview
In the same vein, visual elements like infographics, charts, images, and videos make your content more appealing to generative search engines. At times, your written content may not rank in AI Overviews, but your visuals can, especially for search results that require images.
For example, when we searched for ”what is Agile methodology,” Google’s AI Overview showed us a visual that wasn’t even on the first page of the organic results. It was not linked by the AI Overview as a source for the query either. Rather, it was from a Medium article.
AI Overview
This means that textual content isn’t the only way to appear in AI summaries. You should try to include helpful images and infographics wherever possible to increase your chances of appearing in AI results. Make sure you add alt text to these visuals for better contextualization.
Impact on Traffic and Strategy Adjustments
We’ve already covered how AI Overview will (and is) reduce the click-through rate to organic results, resulting in lesser traffic to your website. However, this doesn’t mean doom for your SEO efforts. It simply means that you need to adjust your strategy and focus on ranking for AI Overview results.
Here’s a step-by-step approach to how to do this:
Step 1: Perform an AI Overview Impact Analysis
In simple words, see how AI Overview has affected your website’s traffic. Compare your traffic from now to that before May 2024, especially for pages that used to get a good amount of traffic from organic results.
You can use Semrush Organic Traffic Insights to get this data. It will show you all and new website visitors. Integrate Google Analytics with Semrush to get a more accurate picture.
Semrush Organic Traffic Insights
Step 2: Identify Non-Ranking Keywords
Next, make a list of keywords that rank in organic SERPs but not in the AI Overviews. You can find this information in the Semrush Position Tracking tool. In the SERP features drop-down menu, select AI Overview, and you’ll see all keywords where your site shows up in AI Overviews.
AI Overviews in Semrush
You can compare these keywords with the ones that rank in organic SERPs and see which ones are missing.
Step 3: Prioritize Keywords
Now, you need to optimize your content for the keywords that don’t rank in AI summaries. However, you can’t start doing this for all keywords at random. Instead, you should prioritize the keywords to tackle based on how important they are for your business.
Look for keywords that:
- You cannot afford not ranking for
- Have a high traffic impact
- Have a high conversion potential
Step 4: Optimize Content for AI Overview
After selecting the keywords, start optimizing your content for them. Focus on making it more intent-driven. Instead of short-tail keywords, shift to their long-tail counterparts, especially questions. The Semrush Keyword Magic tool can help in this regard. It shows you long-tail keywords and questions for any seed keyword, along with how hard it is to rank for them and the search volume they get.
It also shows you the user intent for every keyword, which is really important for today’s search engines. Create your content according to the intent specified by the tool.
Keyword Magic Tool
A good example of this tool working wonders is Hepper, a pet furniture company, using it to find ‘’how to’’ queries. They used the Keyword Magic Tool to find over 100 article ideas and then created their content based on the user intent suggested by the tool. With their focus on long-tail keywords and how-to queries, Hepper was able to increase their organic traffic from just 150 people to 90,000 daily pageviews in just 24 months.
Semrush Keyword Magic Tool
We recommend entering your domain to get AI-powered insights, such as Personal Keyword Difficulty percentage, which shows how hard it is for your domain to rank for a keyword. To start, go with keywords that have a lower PKD% for your domain so that you can rank for them.
Check your AI Overview ranking again using Semrush after optimizing your content. It may take some time for the changes to reflect in Google, so be patient. You’ll need to try a few experimental strategies before you crack the code. But once you do, it’ll be easy to replicate for optimizing other keywords in your content.
Leveraging Visual and Voice Search in AI-Driven SEO
Both visual and voice searches are becoming the go-to among search engine users, especially with Google Lens being so convenient. Users can simply ask the search engine a question or take/upload an image they want to get information about.
Google has also introduced a new feature in Lens, which lets users upload a 20-second video. The platform’s AI assistant, Gemini, analyzes this video to answer user questions.
Also, Google Lens is now available in Chrome. Users can click on the Lens icon and analyze anything on the screen without typing anything in the search. They can also ask more questions about the topic either by typing or through voice search.
Wow. Google Lens in Chrome can now see and explain anything on your screen with AI.
Click on the icon and ask any question.
You can also easily access sources. pic.twitter.com/iDY2NqGwlM
— Paul Couvert (@itsPaulAi) October 11, 2024
We have already defined in our article on AI advertising and marketing that voice search optimization can also be the necessity of the hour, primarily because of the ease of entry that comes with letting Siri or Google Assistant do the looking for you.
Optimize for Visible Search
Within the instance above with the Medium visible in an AI Overview, we have made it clear that visuals are the way in which to go if you wish to rank in AI-driven outcomes. You possibly can rank for photos if not for textual content material.
So, give attention to modular content material kinds with photos and movies which might be associated to the important thing ideas in your web page. That is what Google’s Multitask Unified Mannequin (MUM), which is the brand new AI mannequin for visual-based search, will favor, as we have coated in our AI advertising and marketing information.
Nonetheless, do not simply put in random photos; inventory images will not do in any respect. Infographics and pictures that present worth will complement your content material probably the most. For instance, within the seek for ”what’s mitochondria,” the AI Overview reveals a well-labeled picture from an internet site that is not on the primary web page.
AI Overview
Why did it get chosen? It is extraordinarily well-made. Plus, all elements of the mitochondria are labeled within the picture. The picture additionally has a wealthy description and title. That is what you could do along with your photos, too. Add key phrases to alt texts and descriptive captions in order that the generative engine can perceive their context. And remember to make use of structured knowledge markup to point that your content material comprises photos and movies.
Optimize for Voice Search
As for voice search optimization, you could maintain three most important issues in thoughts:
- Pure language utilization
- Lengthy-tail key phrases
- Query-based queries
Merely put, mimic key phrases that your viewers is probably going utilizing to ask inquiries to Alexa, Siri, or Google Assistant. Take into consideration conversational phrases and long-tail key phrases that they are possible to make use of. Use the Semrush Key phrase Magic Instrument to get a greater thought of the language your viewers is utilizing. You possibly can even filter the key phrases by inquiries to prioritize them.
Semrush Key phrase Magic Instrument
It additionally helps so as to add an FAQ part to your content material. It ought to embody questions that common customers ask about your matter, together with their solutions.
Creating AI-Pleasant Content material that Ranks
Right now, if you wish to rank higher on Google, you’ll have to account for the search generative experience. In simple words, write content that AI finds valuable and user-centric enough to rank. Here are two main ways to achieve this feat.
Content Clusters and Semantic SEO
Since generative engines look for intent fulfillment rather than just keyword addition, you need your content to portray a clear structure. For example, if you’re creating a guide on digital marketing, it should ideally cover every aspect of the topic that a user may want to learn about.
It helps to create topic clusters and link them to pillar pages. These pillars cover the broader topic and have clusters of secondary content that revolve around it. Then, you link them together with internal links to create a structure in your content. When AI algorithms scan your content, they can identify the relationships between different pieces of information and understand the context better.
What we’ve explained above can also be called semantic SEO. In this approach, you don’t try to rank for just one keyword. Instead, you aim to answer a user’s query by incorporating similar, relevant terms that can give the reader just the information they need.
If you’re struggling to come up with topic clusters, you can use the Keyword Magic Tool to first find the semantic keywords for your content. Then, go to the Keyword Strategy Builder in Semrush.
It uses AI to understand which keywords go well together. Then, it categorizes these keywords together under the main topic and suggests different clusters.
Keyword Strategy Builder
How you use these clusters will depend on you. For example, each cluster can be a subpage of your content. If you’re creating a blog post, each topic cluster can have its headings and relevant subheadings. You don’t need to cram the keywords everywhere; instead, fit them organically into different parts of the content.
Answering Long-Tail Queries
An important part of Google search generative experience optimization is accounting for long-tail queries that now dominate user searches due to the increased use of voice commands. You can find the common questions around your seed keyword using the Questions tab in Semrush Keyword Magic Tool, as we’ve shown above.
However, simply using the question-based keyword in your content won’t do. You’ll also have to answer it with relevant information. Base your answer on the user intent, which is another factor you can see in the Keyword Magic Tool in front of every keyword.
For example, if a keyword has a transactional intent, don’t just provide information but also include a call to action. Mention the features and specifications of the product or service you’re discussing so that the reader is prompted to make a purchase. Similarly, if the intent is informational, don’t use salesy or promotional language. Instead, offer sufficient information to the reader to help them move down the marketing funnel.
An interesting example of this is the search for the Agile methodology we ran earlier. For the query ”what is Agile methodology,” Asana appears as the top source for the AI Overview.
AI Overview
However, if you change the query to ”how to use Agile methodology,” Wrike takes the top spot. Interestingly, Asana isn’t even listed as one of the 7 sources AI Overview has used despite it being the second result on the organic SERPs.
AI Overview
Who so? Because their content has been optimized to fit the intent behind the first query. So, even if it’s keyword-rich and comprehensive, AI Overview won’t likely select it for its results for the second query. Keep this in mind when creating your content for different intents.
Optimizing Your SEO Strategy with Data-Driven Insights
Be it traditional or AI-driven search engines; you have to base your SEO decisions on data and now just random guesswork. Semrush is one of the best AI SEO tools for this purpose, especially since it now measures site performance in AI Overviews.
To start, we’ve discussed how you can use the Keyword Magic Tool. It shows you the user intent of your keyword along with semantic terms that you can use to further contextualize your content for AI search engines.
Don’t limit yourself to it, though. Head over to the Keyword Overview tool to get more information about your keywords. Its AI algorithm tells you your site’s topical authority for the keyword along with your Personal Keyword Difficulty.
Keyword Overview Tool
When you start optimizing for generative engines, opt for keywords with low PKD% since they will be easier to rank for, especially if your topical authority for them is already high. At the bottom of the Keyword Overview tool, you’ll also see the top 100 pages currently ranking for your seed keyword. Take a look at their content to see what they’re doing right.
Then, use the Keyword Strategy Builder, as we’ve shown above, to categorize these keywords into clusters based on their user intent. When you choose a topic, put it in the Semrush Topic Research tool to generate ideas on how to approach it. The tool takes data from the top-ranked articles on Google and shows you the angles your top competitors are taking.
Topic Overview Tool
After you’ve selected the content angle to take, start writing your content in the Semrush SEO Writing Assistant. It helps you optimize your content not only for traditional SEO but also for visual and voice searches.
For the former, it provides you with tips on image addition and alt-text optimization. Take note of the tool’s suggestions and include images in your content accordingly.
SEO Writing Assistant Suggestions
For voice search, consult the SEO section in the writing assistant. It shows you keywords from the Keyword Magic Tool that you can use in your content to contextualize it for the user intent. As you use more keyword variations, it becomes easier for search engines to understand your content and rank it higher.
SEO Suggestions
Use Semrush to Monitor Visibility in AI Search Results
While you’re making all these changes to your content, it’s also important to check how they’re affecting your AI Overview rankings. To do this, go over to the Domain Overview tool. In the SERP features section, hover over the graph to see how many keywords you rank in AI Overviews for. Check this graph regularly to see how your content optimization efforts are yielding results.
Domain Overview
You can also use the Organic Research tool to see how your visibility in AI Overviews and other SERP features has changed over time. It shows you a day-by-day analysis of your site’s appearance in SERP features like AI Overviews, reviews, local guides, image packs, knowledge packs, and featured snippets.
Organic Research
In the SERP features section, you’ll see all the keywords that appear and don’t appear in these features. Just click on any SERP feature to see a full list of the keywords. Go through the keyword pages you rank for and replicate their content structuring and strategies in the keyword pages that don’t rank in SERP features.
SERP Features
How a Data-Driven, Intent-Centric SEO Strategy Delivers Results
You can have ChatGPT sorting keywords for your content or even write an article from scratch. However, what you need is data, which comes from a paid tool like Semrush.
Wix, the popular website builder, proves this point by getting 7,000+ clicks on their how-to articles using Semrush. How-to topics are great for ranking in conversational queries, and they are now popular due to voice searches in AI search engines.
However, without confirming the user intent behind these queries, Wix couldn’t quite satisfy its audience. So, the brand used the Semrush Keyword Overview to find potential keywords and their intent.
Semrush Case Study
Once they started content creation, they wanted to ensure their keywords ranked for their desired intent. They used the Position Tracking tool to monitor their SERP rankings.
To further make sure they appear above their competitors, Wix used the Semrush Keyword Gap tool, which helped them find keywords their competitors weren’t using. They filtered the results by ”how-to” queries to find new ideas they could focus on.
Competitor Analysis by Wix
Their strategy of using a data-driven tool to first identify intent for long-tail keywords and then monitor the content’s performance over time helped them generate a lot of impressions and clicks.
Measuring Success in an AI-Powered Search Landscape
As you’re making changes to your SEO strategy and content, you should also analyze if what you’re doing is actually working. The metrics for AI-powered search are the same as traditional SEO, such as click-through rate, time on page, bounce rate, and conversions. However, instead of measuring them within organic SERPs, you have to monitor them in AI Overviews.
We’ve explained above how Semrush now lets you monitor your keywords’ appearances in AI Overviews. With the Organic Research tool, you can monitor these changes in real-time, not just for the AI Overview section but also for other sections like the image pack and featured snippets.
Semrush Organic Research
Take note of how the number of keywords your site appears for in these sections increases or decreases. Connect your Google Analytics and Search Console to Semrush so that you can then keep an eye on the traffic and click-through rates associated with these keywords.
When you continuously monitor these metrics, you’ll be able to see which of your content strategies are working. Then, create an experimental AI search content strategy for your particular website and niche. Based on this personalized strategy, you can optimize all major keywords on your website for generative engines.
Get Chosen by AI Overviews
Ever since AI Overviews launched, every website has wanted to be the ”chosen one.” But to get there, you need some serious optimization efforts. From using long-tail and conversational keywords in your content to writing intent-centric content, the SEO strategies of the past need to be adapted to suit the AI-powered search.
Similarly, your content should be modular rather than linear. This means don’t limit yourself to text content that follows a traditional format. Incorporate images, charts, videos, infographics, and interactive elements to give more context to your content.
Most importantly, keep a close eye on how every change you make to your strategy impacts your site’s visibility in AI search results. Since this space is still new, most professionals are in the experimental phase. The more you measure and analyze, the sooner you can perfect your AI optimization strategy.
Frequently Asked Questions
What is Google AI SEO?
Google AI SEO means optimizing your website in a way that it ranks in Google’s AI Overviews. It’s a relatively new concept that requires SEO professionals to focus on factors that AI algorithms consider when ranking content, such as conversational keywords, natural language, user intent, structured data, and direct responses.
How does Google AI impact SEO rankings?
With Google AI Overviews taking the top spot on the organic SERPs, SEO rankings for websites have suffered. Some websites have been stripped of their first-page positions, while others have seen an 18% to 64% decrease in rankings. Since the search engine algorithm has become more oriented toward user intent, websites that do not provide direct answers or user-friendly content have experienced a decline in their rankings.
How can I optimize content for Google’s AI-powered summaries?
Here are some ways to optimize your content for Google’s AI Overviews:
- Use long-tail and conversational keywords in your content that mimic natural language.
- Implement structured data markup to provide context to your content.
- Provide direct, concise answers to common questions related to your topic.
- Focus on meeting user intent when writing content rather than keyword stuffing.
- Aim to create modular content that contains images and videos in addition to written content.
- Optimize visual content by using alt attributes and rich descriptions.
Will AI replace traditional SEO methods?
AI won’t completely replace traditional SEO methods, but it will change how we approach them. Things like keyword research and content optimization will have to be done based on what the AI search engines look for rather than traditional search engines. However, foundational elements like creating quality content, building relationships for backlinks, and optimizing user experience will still be important in the AI search landscape.
Does Google penalize AI-generated content?
Google doesn’t penalize AI-generated content just because it’s AI-made. What matters most is the quality and value it provides to users. If the content is spammy, stuffed with keywords, or adds no real value, it could hurt your rankings, just like poorly written human content would. If you plan to use AI writing tools in content generation, make sure you compliment them with human insight to ensure the content is high-quality and relevant for your audience.
How do AI-powered snippets affect website traffic?
AI-powered snippets take up the top spot in search results. So, the organic results automatically go down, reducing visibility for your website. Also, these snippets provide comprehensive answers to user queries, reducing the need to click through to websites. As a result, website traffic decreases even for the top-ranking sites.
What tools can help with AI SEO?
Keyword research, content optimization, data monitoring, and AI predictive analytics tools can help with AI SEO. Semrush is one of the best options in this regard, as it lets you identify conversational keywords and optimize your content for image and voice searches. The tool has also introduced a new feature that lets website owners monitor their keyword rankings in AI Overviews. So, you can see how your content is performing in the AI-generated snippets and adapt your SEO strategy.
What is the best way to optimize for voice search using AI?
AI tools can help you identify keywords that people are using during voice searches, such as long-tail terms and questions. These tools can further identify user intent to give you an idea of the best content angle to take for your articles. On top of that, AI tools like Semrush can be used to optimize content and monitor your keyword rankings in Google’s AI search results.
How can businesses stay competitive with AI-driven search trends?
You’ll need to make a lot of changes to your SEO strategy if you want to rank high in generative search results. To start, use an AI SEO tool like Semrush to manage and monitor your data. Also, measure how your content is ranking in Google’s AI-generated snippets. Use that information to adapt your content strategy and create high-quality, conversational content that can better match user intent. Also, follow industry experts and stay up-to-date on changing search engine trends so that you can be proactive in adjusting your strategy continuously.
About the Author
Writer
Djanan Kasumovic, Head of Growth at Influencer Marketing Hub, drives innovation in digital marketing with expertise in AI marketing and AI influencer strategies. He is directly involved in shaping content strategies for top clients like Viral Nation, NeoReach, Brandwatch, and more, blending creative flair with data-driven insights to ensure people not only enjoy the content but leave a little smarter.