Building a viable pricing model for generative AI features could be challenging

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In October, Field unveiled a brand new pricing strategy for the corporate’s generative AI options. As an alternative of a flat price, the corporate designed a singular consumption-based mannequin.

Every person will get 20 credit monthly, good for any variety of AI duties that add as much as 20 occasions, with every job charged a single credit score. After that, folks can dip into an organization pool of two,000 further credit. If the client surpasses that, it might be time to have a dialog with a salesman about shopping for further credit.

Field CEO Aaron Levie defined that this strategy gives a method to cost primarily based on utilization with the understanding that some customers would benefit from the AI options greater than others, whereas additionally accounting for the price of utilizing the OpenAI API, which the corporate is utilizing for its underlying massive language mannequin.

In the meantime, Microsoft has chosen a extra conventional pricing mannequin, asserting in November that it might cost $30 per user per month to make use of its Copilot options, over and above the price of a standard month-to-month Workplace 365 subscription, which varies by buyer.

Whereas it grew to become clear all through final yr that enterprise software program firms can be constructing generative AI options, at a panel on generative AI’s impression on SaaS firms at Internet Summit in November, Christine Spang, co-founder and CTO at Nylas, a communications API startup, and Manny Medina, CEO at gross sales enablement platform Outreach, spoke concerning the challenges that SaaS firms face as they implement these options.

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Spang says, for starters, that despite the hype, generative AI is clearly an enormous leap ahead, and software program firms must search for methods to include it into their merchandise. “I’m not going to say it’s like 10 out of 10 the place the hype meets the [current] actuality, however I do suppose there’s actual worth there and what’s actually going to make the distinction is how folks take the know-how and join it to different techniques, different apps and type of drive actual worth in several use instances with it,” she stated.

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