eBay adds an AI-powered ‘shop the look’ feature to its iOS app

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eBay on Tuesday launched a brand new generative AI-powered function to enchantment to style fanatics: a “store the look” part inside its iOS cellular app that may recommend a carousel of photos and concepts, based mostly on the shopper’s buying historical past. The corporate says its suggestions shall be customized to the top person and can evolve because the buyer retailers extra. The thought is to introduce how different style gadgets might complement their present wardrobe.

To take action, “store the look” will embody interactive hotspots that, when tapped, will reveal comparable gadgets and outfit inspirations, with the ensuing appears to be like together with each preowned and luxurious gadgets that match the person’s private fashion. The function is powered by eBay.ai, and was developed in collaboration with the corporate’s Accountable AI crew and RAI Principles, eBay notes.

Picture Credit: eBay

“Store the look” will seem to any eBay shopper who has seen at the least 10 style gadgets over the previous 180 days, the corporate notes. It should show each on the eBay homepage and the style touchdown web page.

For eBay, the addition provides a option to showcase its large expanse of stock obtainable on the market in another way than earlier than — and one that would probably encourage extra gross sales, if profitable. eBay says it plans to discover expansions to different classes over time and can proceed including extra personalization components to the function over the brand new yr.

eBay isn’t the one one exploring how AI can enhance the style buying expertise. Google final summer season launched a approach for shoppers to virtually try on clothes utilizing a brand new AI buying function, for instance. Amazon has additionally turned to AI to assist clients discover garments that match when buying on-line. In these instances, the AI options have been meant to assist clients discover the suitable match or measurement, whereas eBay’s new function is extra targeted on style inspiration — which means discovering the suitable fashion. That may be more durable to do, given that non-public fashion is subjective.

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“Store the look” will initially be obtainable on iOS within the U.S. and U.Okay., with help for Android coming later this yr.

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