Full Glass Wine raises $14M to continue DTC marketplaces spree, buys Bright Cellars

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Full Glass Wine, a model acquisition administration startup that focuses on buying wine marketplaces, has raised a $14 million Collection A spherical to proceed buying DTC (direct-to-consumer) wine marketplaces, aiming to guide the DTC wine market. 

DTC wine manufacturers promote wine on to wine lovers, bypassing conventional distribution channels

Full Glass Wine just lately acquired Shiny Cellars, a subscription-based wine service supplier in Wisconsin, for an undisclosed value. The deal is its third acquisition in a yr and can allow the startup to develop its subscription-based mannequin. Earlier acquisitions embody Winc, a DTC wine platform that provides personalised suggestions and a subscription service, in June 2023; and Wine Insiders, a market that curates a number of high-quality wines from around the globe at accessible costs, in October 2023.

“By uniting Winc, Wine Insiders, and Shiny Cellars, we provide a one-stop store for all issues wine, catering to a wider vary of wine drinkers than most conventional retailers, grocers, or single-brand DTC corporations,” Neha Kumar, co-founder and COO of Full Glass Wine, instructed TechCrunch. “This complete portfolio permits the corporate to optimize logistics for environment friendly supply and leverage the ability of established manufacturers to create a strong advertising platform.”

The corporate additionally intends to speculate extra in know-how with the brand new capital. “Shiny Cellars, our most up-to-date acquisition, has developed a wine-pairing algorithm that learns from consumer preferences and scores. This strategy, just like how platforms like Spotify and Netflix personalize content material suggestions, permits us to create a extra tailor-made expertise for every buyer,” Kumar stated. “Our objective is to leverage knowledge and AI to make personalised wine suggestions much more correct and insightful, making certain each buyer discovers and enjoys wines they really love.”

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The DTC wine trade is brimming with potential however one of many hurdles is navigating the complicated internet of laws throughout totally different states, in keeping with Kumar.

“Making certain a seamless buyer expertise, from discovery to supply, requires fixed innovation and focus,” she continued. “Nonetheless, there are additionally some misconceptions customers may need about DTC wine. Considerations about high quality are addressed by means of partnerships with respected vineyards and rigorous choice processes. Worth is a consideration however we provide a spread of value factors to cater to various budgets. Maybe the largest problem is the preliminary discovery course of — discovering the proper wines can really feel overwhelming. That’s the place personalization is available in — we leverage knowledge and know-how to assist customers uncover wines they’ll actually love.”

Full Glass Wine CEO Louis Amoroso and COO Neha Kumar. Picture Credit: Full Glass Wine

Co-founded in 2023 by Louis Amoroso (CEO), a serial entrepreneur within the wine trade and former accomplice at Goose Island Beer Firm, and Kumar (COO), a former managing director at New Cash Ventures, the startup is open to exploring partnerships with companies to develop its platform’s attain and choices.

“It might contain collaborations with wineries, meals supply companies, or occasion planners to create distinctive experiences for its clients straight inside the platform,” Kumar continued.

The corporate remains to be working by means of the mixing course of to make sure a clean transition for everybody concerned after the latest acquisition.

“We’re a complete of no less than a number of dozen workers now at Full Glass Wine,” Kumar stated. “There will likely be important progress on our workforce, which [will] strengthen our mixed experience and permit us to supply a wider vary of companies to our clients.”

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The startup didn’t present the variety of subscribers it has however stated the acquisitions will assist it generate greater than $100 million in income in 2024. It plans to supply a various number of over 400 SKUs and an accessible value vary for purchasers; most bottles vary from $12 to $25.

Shea Ventures led the Collection A funding.

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