Generative AI isn’t a home run in the enterprise

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Generative AI will get a number of press, from image-generating instruments like Midjourney to Runway to OpenAI’s ChatGPT. However companies aren’t satisfied of the tech’s potential to positively have an effect on their backside traces; no less than that’s what surveys (and my colleague Ron Miller’s reporting) counsel.

In a Boston Consulting Group (BCG) ballot this month of over 1,400 C-suite executives, 66% mentioned that they had been ambivalent about — or outright dissatisfied with — their group’s progress on GenAI to this point, citing a scarcity of expertise and expertise, unclear roadmaps and an absence of technique round deploying GenAI responsibly.

To be clear, the execs — who hail from such industries as manufacturing, transportation and industrial items — nonetheless see GenAI as a precedence. Eighty-nine % responding to the BCG ballot ranked the tech as a “top-three” IT initiative for his or her corporations in 2024. However solely about half of the ballot’s 1,400 respondents anticipate GenAI to convey substantial productiveness good points (i.e., within the space of 10% or extra) to the workforces that they oversee.

The outcomes, taken in tandem with responses to a BCG survey late last year, put into sharp aid the excessive diploma of enterprise skepticism surrounding AI-powered generative instruments of any sort. Within the survey final yr, which canvassed a bunch of two,000 exec decision-makers, greater than 50% mentioned that they had been “discouraging” GenAI adoption over worries it will encourage unhealthy or unlawful decision-making and compromise their employer’s knowledge safety.

“Dangerous or unlawful decision-making” touches on copyright violations — a hot-button subject in GenAI.

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