What’s in a reputation?
A reputation begins the story of your organization or product. A terrific identify gained’t make a awful product soar. And a horrible identify gained’t essentially drown unbelievable know-how. However on this world of exploding innovation within the AI business, an ideal identify paired with an ideal product will make your know-how rise above.
Earlier than naming your AI know-how or firm, you need to contemplate a number of key elements that will assist decide the fitting naming technique:
- Is that this know-how entrance and heart with its customers or powering an present model or expertise?
- How early in improvement is your AI, and when will or not it’s genuinely differentiated from others?
- The place must you be driving model attribution and consciousness long-term?
Do you have to use “AI” in your product or firm identify?
Let’s begin with “AI” itself.
On this world of exploding innovation within the AI business, an ideal identify paired with an ideal product will make your know-how rise above.
The acronym AI is utilized in most of the new names out there, from established frontrunner OpenAI to Elon Musk’s newly launched xAI. This time period is much less prone to be a naming fad that may fade out of trend due to its tangible nature.
“AI” will possible comply with the same trajectory with one other trending tech time period because of its tangible nature: “cloud.” At first, many naming consultants feared the time period would finally sound dated and overused — however greater than a decade after it started spreading as a naming word-part, “cloud” has confirmed it’s right here to remain. It’s nonetheless utilized in artistic and descriptive product and firm names (simply learn any tech product press launch!).
Incorporating “AI” into your know-how or firm identify could be achieved in a number of alternative ways. For instance, chances are you’ll combine it extra creatively into your identify (e.g., Clarifai, AEye). Whereas this creates extra distinctiveness and is a intelligent method, it will also be tough to create a phrase that’s pronounceable and related to your worth proposition.