Match Group inks deal with OpenAI, says press release written by ChatGPT

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In a press release written with assist from ChatGPT, Match Group introduced an enterprise settlement with the AI chatbot’s maker, OpenAI. The brand new settlement contains over 1,000 enterprise licenses for the courting app big and residential to Tinder, Match, OKCupid, Hinge, and others. The AI tech might be used to assist Match Group workers with work-related duties, the corporate says, and are available as a part of Match’s $20 million-plus guess on AI in 2024.

Whereas press releases, by their nature, are usually the enthusiastic sharing of firm information, the ChatGPT-penned launch is a bit excessive, saying issues like how ChatGPT guarantees to “be the wingman…workers didn’t know they wanted,” how the CTO “couldn’t include his enthusiasm” when providing the canned quote, and it included a line about AI security that reads, “our love story with AI comes with a promise of duty — consider it as a prenup with the know-how.” Groan! 

It even provided a quote from ChatGPT itself: “I’m thrilled that Match Group matched with me. Collectively, we’re not simply breaking the ice; we’re melting it, and reshaping the way in which work will get finished.” Bleh!  

Who knew we’d miss the human-driven editorial work that went into penning these firm missives, beforehand?

As for the information itself, Match Group says it’s going to start utilizing the AI tech, and particularly ChatGPT-4, to help with coding, design, evaluation, construct templates, and different every day duties, together with, as you may inform, communications. To maintain its company knowledge protected, solely skilled and licensed Match Group workers could have entry to OpenAI’s instruments, it famous.

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Earlier than having the ability to use these instruments, Match Group workers can even must endure necessary coaching that focuses on accountable use, the know-how’s capabilities, in addition to its limitations. The use might be guided by the corporate’s current privacy practices and AI principles, too. The comapny declined to share the price of the settlement or the way it will impression the tech big’s backside line, however Match believes that the AI instruments will make groups extra productive.

Match execs lately spoke of the corporate’s plans for AI throughout the firm’s fourth-quarter earnings, noting that, this 12 months, the app maker will use AI know-how to each evolve its current merchandise and construct new ones. The corporate’s Shareholder letter defined how AI might assist to enhance varied facets of the courting app journey. As an illustration, it might assist with profile creation, the place Match is testing options like an AI-powered photograph picker, and generative AI for assist making bios. The corporate stated that AI can even enhance its matching skills and post-match steering, in areas like dialog starters, nudges, and providing date concepts.

“We count on [AI] to the touch each facet of our apps by bettering profile high quality, discoverability, and matching. And much more importantly, creating an excellent safer setting for our customers to attach in,” CEO Bernard Kim informed buyers on the earnings name in late January.

“I consider that AI is existential to the way forward for Match Group and our enterprise. AI will assist us create improved consumer experiences and can actually make our merchandise higher,” Kim stated on the time.

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The corporate additionally urged that it will use AI to construct standalone AI-powered apps that it’ll start testing in 2024.

A centralized innovation workforce might be working to combine AI throughout Match’s portfolio of apps and incubating new concepts, with a few of that work being dealt with by the workforce at Match acquisition Hyperconnect. (The corporate acquired Seoul-based Hyperconnect in 2021 for $1.73 billion, its largest acquisition ever. Nevertheless, the funding has but to repay within the type of a brand new breakthrough app as massive or as in style as Tinder.)

Requested if Match could be now leveraging OpenAI tech in its broader AI initiatives throughout its portfolio, a rep for Match declined to reply.

Nevertheless, the corporate had stated it was investing $20 million to $30 million in AI innovation in 2024.


Sarah Perez may be reached at and Sign 415.234.3994.

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