Oxford University spinout invents body scanner for accurate clothing measurements

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Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Laptop Information in Dubai, he has since edited an array of tech and digital advertising publications, together with Laptop Enterprise Evaluation, TechWeekEurope, Figaro Digital, Digit and Advertising Gazette.


An Oxford College tech spinout has invented a ‘floor breaking’ AI instrument that scans customers’ our bodies to supply correct clothes measurements, with the intention of streamlining the web procuring expertise and saving UK retailers billions in returns.

Initially based in 2019 by Duncan McKay, INSEAD MBA and Phil Torr, Professor of Laptop Imaginative and prescient and Deep Studying on the College of Oxford, the tech agency went on to be awarded two Innovate UK Grants, and one Future Trend Manufacturing facility Grant in partnership with the College of Leeds with funding totalling roughly £1.2 million.

McKay stated: “I’ve labored for L’Oreal, Unilever and PepsiCo developing with new product concepts and client options – I constructed an £18m internet income enterprise in a yr while at PepsiCo. I received into this as a result of I like innovating – I get a kick out of innovation, constructing and scaling companies. I based Aistetic with Phil Torr as I skilled the issue of poor-fitting garments personally and we each felt that we might remedy this with a expertise resolution. With the event of our patent-pending resolution, we shortly realised that our objective is larger than that – we need to make next-gen 3D physique modelling accessible to anybody with a cellular gadget.”

Aistetic is a low-code resolution that integrates into retailers’ web sites with one quick snippet of JavaScript which works throughout WordPress and Shopify shops. Utilizing Aistetic, customers can choose a garment, then use AI software program to scan their physique and obtain their measurements and garments sizing particular to the retailer they’re procuring with inside 3 minutes or much less. McKay explains that this new instrument can cut back charges of return by as much as 30%, creating important financial savings for retailers.

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McKay stated: “Utilizing our instrument, shoppers can file themselves utilizing their cellphone, pill or laptop to obtain their measurements with 98% accuracy. They simply want to face again in entrance of the digital camera and switch for 10 seconds. We need to empower individuals with their physique information to make extra knowledgeable choices which can be proper for them and utilizing this instrument can cut back charges of return by as much as 30%. Our subsequent step is to develop a no code resolution for Shopify prospects – this can make our gray labelled resolution completely no code and accessible on Shopify’s app market platform.”

Excessive charges of returns are usually not solely a big revenue drag to retailers rising on-line companies, they’re additionally an enormous environmental drain of the polluting style sector – which the UN estimates as contributing 10% of world carbon emissions.

McKay stated: “The carbon footprint of a return could be as excessive as 4.2 kg of carbon if the garment is taken again into the shop. That is one thing that we frequently don’t take into consideration. This expertise is well accessible – it’s a low-code resolution that may be pasted into any website – and can assist to advertise a extra accountable strategy to clothes.”

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Tags: Clothes, Oxford

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