Picsart partners with Getty Images to develop a custom AI model

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Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Pictures to develop a customized mannequin to carry AI imagery to its 150 million customers. The corporate says the mannequin will carry accountable AI imagery to creators, entrepreneurs and small companies that use its platform.

The mannequin shall be constructed from scratch and shall be educated solely on Getty Pictures’ licensed artistic content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive photographs, with full industrial rights. Customers will be capable to use any of Picsart’s enhancing instruments so as to add to or customise the belongings. 

By creating its personal mannequin educated solely on licensed content material, Picsart plans to provide its customers entry to protected AI artistic instruments at a time when there are rising issues concerning AI-generated photographs and copyright points.

Picture Credit: Picsart x Getty Pictures AI Picture

Picsart’s AI lab, PAIR, is constructing the mannequin. The crew will make the mannequin accessible by way of the corporate’s personal API companies. 

“Picsart provides limitless customization, content material, and enhancing instruments for the whole lot from social media advertisements to web site graphics, and this partnership will allow commercially usable AI-generated imagery from a world-class model,” stated Picsart CEO and founder Hovhannes Avoyan, in a press release. “We’re thrilled to companion with Getty Pictures, essentially the most prestigious industrial library on the market, to carry this to market.”

Picsart plans to launch the mannequin later this 12 months. 

The corporate can be integrating Getty Pictures video content material into Picsart’s platform and making it obtainable to Plus members.

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Picsart isn’t the primary startup that Getty Pictures has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator Bria, and Runway, a startup constructing generative AI for content material creators.

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